Don’t Get Lost in the Crowd
This marketing campaign was crafted to emphasize the benefits of the school, focusing on small class sizes, abundant extracurricular activities, and personalized attention.

I developed a suite of creative materials including digital and print ads, video stills, ribbon boards, and billboards, all designed to capture attention and communicate the school's distinctive offerings. The campaign's theme, "Don't Get Lost in the Crowd," was a deliberate nod to the energy and atmosphere of sporting events where the materials were featured in sponsorships with Mohegan Sun Arena and the New York Yankees AAA baseball team, the RailRiders. By aligning with these popular sporting events, the campaign effectively reached a broad audience and reinforced the school's message.

Future Blue Knight
This graphic was part of a social media marketing campaign for accepted students, featuring custom-designed flyers mailed to each student. Students were encouraged to share their excitement on social media, and the campaign culminated in collages of shared photos, creating a warm and celebratory welcome for the incoming class and building brand awareness.